Animal Charity Evaluators – Programs

Donate to Animal Charity Evaluators (ACE) - Programs

100% of your donation (minus credit card fees, if applicable) goes to the cause of your choice. Rethink Charity Forward will strive to extend its “zero fees” initiative indefinitely.

If you are making a donation of $1000 or more, or a monthly donation of $200 or more, please send an email to so we can provide you with alternative donation options that could cut back significantly on third-party fees.

Animal Charity Evaluators (ACE) is dedicated to our mission of finding and promoting the most effective ways to help animals. We use evidence-based research to assist compassionate donors, volunteers, and advocates in making informed decisions on how to help as many animals as possible. Please note that this is not for donations to ACE’s top charities. Give unrestricted donations to ACE’s top charities through the Animal Welfare Fund.

All dollar and gift amounts on this donation page are in Canadian Dollars (CAD).

Money raised for Animal Charity Evaluators through RC Forward

To achieve our mission of finding and promoting the most effective ways to help animals, ACE pursues three main programs: Research, Education & Outreach, and Fundraising.

Research: To date, ACE has considered hundreds of international animal charities and currently recommends 4 Top Charities and 8 Standout Charities to donors. In 2016, we launched an Animal Advocacy Research Fund and have awarded several hundred thousand dollars in grants for studies that will inform animal advocates. We host research symposiums and workshops to unite advocates with academics, and we have created a data repository for research related to effective animal advocacy. In addition, we have published articles about foundational research questions, completed several intervention reports, and interviewed leaders and experts in animal advocacy. 

Education & Outreach: Through targeted online advertising, we have directed hundreds of thousands of people to our website to learn about how they can help the greatest number of animals. We produce educational videos aimed at explaining the concepts of effective animal advocacy to a broad audience. Our annual Guide to Effective Giving educates donors and conference attendees about easy ways to help animals. We also support those who work in the animal advocacy movement by publishing advice, including survey guidelines and advice on how to run a successful HR department. Our research and findings have been featured in Huffington Post, Slate, The Guardian, Financial Times, and TIME.

Fundraising: In 2018 for every $1 that ACE spent on our programs, we influenced over $7 in donations to our recommended charities and Effective Animal Advocacy Fund. In total, since 2014 we have influenced more than $17 million in donations to a variety of impactful charities working around the globe to reduce animal suffering.