Development Media International

Donate to Development Media International (DMI)

100% of your donation (minus credit card fees, if applicable) goes to the cause of your choice. Rethink Charity Forward will strive to extend its “zero fees” initiative indefinitely.

If you are making a donation of $1000 or more, or a monthly donation of $200 or more, please send an email to so we can provide you with alternative donation options that could cut back significantly on third-party fees.

Development Media International (DMI) runs television, radio, and mobile campaigns in developing countries to change health-related behaviours and save lives. DMI is the first organisation to have demonstrated that mass media campaigns implemented according to DMI’s methodology can change health-related behaviours and save lives.

All dollar and gift amounts on this donation page are in Canadian Dollars (CAD).

Donations to DMI are routed through GiveWell. GiveWell has historically made grants in accordance with donors’ allocation preferences in all cases, but they retain the right to exercise final discretion over how funds are allocated.

Money raised for Development Media International through RC Forward

Development Media International designs and delivers mass media campaigns on radio and TV to promote improved health practices. 

The campaigns are designed to achieve the greatest impact by broadcasting frequently on popular stations, airing in local languages, and using entertaining and creative storytelling to change behaviour. 

DMI uses randomized, controlled trials to generate evidence of impact based on robust evaluations and to scale up its most effective campaigns to reach millions of people. 

Development Media International is a top-ranked charity of The Life You Can Save and is on GiveWell’s list of standout charities.