DMI designs and delivers mass media campaigns on radio and television to promote improved health practices.
The campaigns are designed to achieve the greatest impact by broadcasting frequently on popular stations, airing in local languages, and using entertaining and creative storytelling to change behaviour.
DMI uses randomized controlled trials (RCTs) to generate evidence of impact based on robust evaluations and to scale up its most effective campaigns to reach millions of people.
DMI is a top-ranked charity by The Life You Can Save and was recognized as a GiveWell standout charity before GiveWell retired that designation.
