Heads up! Donation deadlines for 2021 tax receipts: Today is Dec 31. It's now too late to make a direct debit donation and receive a 2021 tax receipt. But, good news! You can still donate today online by credit card for a 2021 tax receipt. If you need help making your gift please email our team or learn more about our 2021 deadlines here.

Development Media International (DMI)

Donations made through RC Forward are eligible for Canadian official donation receipts, which can be used to claim charitable tax credits. Use our calculator to estimate your credits.

Development Media International (DMI) runs television, radio, and mobile campaigns in developing countries to change health-related behaviours and save lives. DMI is the first organization to have demonstrated that mass media campaigns implemented according to DMI’s methodology can change health-related behaviours and save lives.

About this charity

DMI designs and delivers mass media campaigns on radio and television to promote improved health practices.

The campaigns are designed to achieve the greatest impact by broadcasting frequently on popular stations, airing in local languages, and using entertaining and creative storytelling to change behaviour.

DMI uses randomized controlled trials (RCTs) to generate evidence of impact based on robust evaluations and to scale up its most effective campaigns to reach millions of people.

DMI is a top-ranked charity by The Life You Can Save and was recognized as a GiveWell standout charity before GiveWell retired that designation.

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Multiply your impact. Our latest best estimate is that when you donate $1 to RC Forward’s operations, you inspire Canadians to donate an additional $6 to our high-impact partner charities. RC Forward is run by a small nonprofit team.

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