Why DMI?

Development Media International designs and delivers mass media campaigns on radio and TV to promote improved health practices.

The campaigns are designed to achieve the greatest impact by broadcasting frequently on popular stations, airing in local languages, and using entertaining and creative storytelling to change behaviour.

DMI uses randomized, controlled trials to generate evidence of impact based on robust evaluations and to scale up its most effective campaigns to reach millions of people.

Development Media International is a top-ranked charity of The Life You Can Save and is on GiveWell’s list of standout charities.