Development Media International (DMI)

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Development Media International (DMI) runs television, radio, and mobile campaigns in developing countries to change health-related behaviours and save lives. DMI is the first organization to have demonstrated that mass media campaigns implemented according to DMI’s methodology can change health-related behaviours and save lives.

About this charity

DMI designs and delivers mass media campaigns on radio and television to promote improved health practices.

The campaigns are designed to achieve the greatest impact by broadcasting frequently on popular stations, airing in local languages, and using entertaining and creative storytelling to change behaviour.

DMI uses randomized controlled trials (RCTs) to generate evidence of impact based on robust evaluations and to scale up its most effective campaigns to reach millions of people.

DMI is a top-ranked charity by The Life You Can Save and is on GiveWell’s list of standout charities.

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