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Development Media International (DMI)

Your donation will be received by Rethink Charity Foundation, a Canadian charity with CRA registration number BN 79318 7881 RR 0001. Rethink Charity Foundation will issue you an official donation receipt, which can be used to claim charitable tax credits.

In compliance with CRA regulations, Rethink Charity Foundation maintains complete independent discretion over direction of the gifts it receives. Rethink Charity Foundation will make every reasonable effort to fulfill your wishes for gift direction. If you have any questions, please don’t hesitate to contact us to speak with a member of our team. We’re here to help!

Development Media International (DMI) runs television, radio, and mobile campaigns in developing countries to change health-related behaviours and save lives. DMI is the first organization to have demonstrated that mass media campaigns implemented according to DMI’s methodology can change health-related behaviours and save lives.

About this charity

DMI designs and delivers mass media campaigns on radio and television to promote improved health practices.

The campaigns are designed to achieve the greatest impact by broadcasting frequently on popular stations, airing in local languages, and using entertaining and creative storytelling to change behaviour.

DMI uses randomized controlled trials (RCTs) to generate evidence of impact based on robust evaluations and to scale up its most effective campaigns to reach millions of people.

DMI is a top-ranked charity by The Life You Can Save and was recognized as a GiveWell standout charity before GiveWell retired that designation.

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