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Mercy For Animals

Your donation will be received by Rethink Charity Foundation, a Canadian charity with CRA registration number BN 79318 7881 RR 0001. Rethink Charity Foundation will issue you an official donation receipt, which can be used to claim charitable tax credits.

In compliance with CRA regulations, Rethink Charity Foundation maintains complete independent discretion over direction of the gifts it receives. Rethink Charity Foundation will make every reasonable effort to fulfill your wishes for gift direction. If you have any questions, please don’t hesitate to contact us to speak with a member of our team. We’re here to help!

Mercy For Animals exists to end one of the greatest causes of suffering on the planet: the exploitation of animals for food, in particular, industrial animal agriculture, aquaculture, and fishing. These forms of food production cause egregious animal suffering and have detrimental effects on the planet and people. Mercy For Animals is dedicated to eradicating this cruel food system and replacing it with one that is not just kind to animals but essential for the future of our planet and all who share it.

About this charity

Mercy For Animals is a global non-profit that exists to end one of the greatest causes of suffering on the planet: the exploitation of animals for food. More animals suffer at factory farms today than ever before. The number of nonhuman animals our species exploits for food is only projected to increase over the next few decades. Mercy For Animals is dedicated to eradicating this cruel food system and replacing it with one that is not just kind to animals but essential for the future of our planet and all who share it.

OUR PROGRAMS

We are on the front lines fighting to protect farmed animals. From factory farms to corporate boardrooms, courts of justice to courts of public opinion, Mercy For Animals is there to speak up against cruelty and to shift the food industry toward plant- and cell-based products.

UNDERCOVER INVESTIGATIONS

Shrouded in secrecy, industrial farms raise and kill billions of land animals a year. But what are they trying to hide? Mercy For Animals undercover investigations of factory farms and slaughterhouses expose the brutal reality. Animal abuse runs rampant in the meat, dairy, and egg industries.

But a team of Mercy For Animals undercover investigators, wired with hidden cameras, is pulling back the curtains of these cruel and secretive operations, leading to landmark changes along the way.

GOVERNMENT AFFAIRS AND PUBLIC POLICY

Mercy For Animals works globally with policymakers to ban cruel factory farming practices and make plant-based foods more accessible by advancing protective laws and policies and defending against harmful ones.

CORPORATE ENGAGEMENT

Large corporations have the power to change the lives of billions of animals with a single policy reform. Our corporate engagement team works with businesses large and small to help them adopt meaningful animal welfare reforms while inspiring them to see animals as much more than mere commodities.

ORGANIZING

To create a better world for animals, we need a well-informed, empowered, and sustainable movement. We work to build the capacity, scale, and breadth of the animal protection movement by bringing in more advocates, coaching emerging volunteer leaders, collaborating with other movements, and researching how to make Mercy For Animals—and all animal advocates—more effective.

PUBLIC ENGAGEMENT

Our public engagement team inspires news stories in mainstream media, involves influential celebrities, produces hard-hitting videos, and reaches millions through social media to build support and advance Mercy For Animals’ mission.

HOW YOU CAN HELP

For the first time in history, we find ourselves in a position to eradicate not only the single largest cause of animal suffering but one of the greatest causes of harm to humans and the environment. We have a chance to create a world that is cleaner, brighter, and more peaceful for all.

Now more than ever, we need your support. As we continue to confront this colossal issue, we will need resources, guidance, and people power. So in whatever capacity you can, join us. Help us create the world we all envision—a world where all animals are respected, protected, and free.

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